Door Drops

Fantastic creative opportunities

1

Lockdown saw a significant improvement in door drop interactions with commercial actions +58%

2

Average lifespan in HH is 6.9 days

3

Doordrop customers are twice as likely to repurchase

Doordrops are primarily the unaddressed delivery of a marketing message in print and the method is primarily used as a customer acquisition channel. It enables brands to connect with consumers in their own homes, using insight and data analytics to target households that fit specific geo-demographic profiles. When using the medium, it’s important that customer profiling and audience segmentation work is conducted to ensure efficiency of activity.

There can be fantastic creative opportunities in this medium to aid dwell time within targeted households. It’s also a cost-effective route to drive audiences online and it’s fully GDPR-compliant – targeting households and not individuals.

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