Digital Strategy
Unsurprisingly, the principles of strategy are the same offline as they are online.
It starts with understanding your business objectives and your audiences. Only then can we define the role of each channel accordingly. The focus then moves to ensuring your digital marketing channels and platforms ladder up to deliver against those objectives.
Paid Media
Yes, an enormous generic digital term, but paid media is used for a reason. This spans a raft of channels, covering paid search, display, programmatic, shopping and Amazon ad campaigns.
Client requirements can vary considerably across channels. Processes and experience matter, of course, but there isn’t a one-size fits all approach. Your customer data will become increasingly important to your business, data governance and the correct consent and permissions will be critical moving forward. Data partnerships will become a larger factor in your brands growth, so the need to identify the correct partners is now.
As more traditional media transitions into programmatic buying routes, the opportunity to overlay data and insight into paid media buys is only a good thing for brands, but transparency will be the key.
There are many bad actors in this space using nefarious commercial models, so good counsel is critical in this landscape.
Paid Social
Nobody can question the UK’s love of social media. For brands specifically, it can fuel buying signals and drive action, making it a valuable performance marketing channel.
Social works best when brands have clear objectives and specific cross-channel plans, where creative, tone and measurement marry the partner platforms – whether Facebook, Pinterest TikTok or Instagram.
Getting social right can take time and resources for SMEs; many run social campaigns in-house but advanced pixel integration, audience segmentation and creative testing should be the backbone of the most basic campaigns. It isn’t simply about knowing the difference between posts and stories.
If you employ a social team in-house, we suggest regularly auditing your activity to ensure best practice and performance – and we can help with that too.
PPC
Pay-per-click is the largest media channel in terms of spend, covering search engine result pages (SERPs) device, shopping, remarketing, video and app store campaigns. As a channel, PPC evolves continuously and requires specific expertise, innovation and real-time optimisation.
Successful management requires a robust knowledge of ad strategies and budget planning, and a team that is comfortable delivering both the easy wins and marginal gains.
PPC can help any business achieve great results and our specialist partner is recognised by Google as providing exemplary services to clients. One thing which sets us apart from other agencies is cost structure. We work to bespoke pricing, based upon actual time, there’s no fixed fees for set-ups that take 10 minutes.
SEO
There’s a myriad of factors that influence how your site is crawled, indexed and ranked in the organic listings within the search engine results pages (SERPs). Our partner SEO solution, is designed to ensure you have the best chance of generating traffic.
What’s important for SMEs is delivering a solution which encompasses the three key parts of SEO – technical SEO, on-page SEO and off-site SEO/links.
We can then help you understand which technical levers to manipulate first, in order to D-R-I-V-E growth quickly.