Media focussed upon delivering business outcomes
There isn’t a ‘one size fits all’ media strategy or plan, don’t ever accept the same twice. Effective media strategy should be bespoke, and tailored to deliver against pre-agreed business outcomes.
As an independent media agency we developed our own proprietary planning process, one which we feel creates space to ignite creativity, to nurture partnerships and most importantly to align all partners on the task in hand before a single penny in spent!
We call it D-R-I-V-E because we know it will supercharge your growth journey.
D – Discovery stage
It’s not the dating game, but rather the data game. We work hard to understand your business, its challenges and pinch points. Clients that work to briefs will understand our passion to drive growth and they will be happy to take on the challenge.
R – Review and research
We research factors outside of your direct control. This involves understanding what your competitors are doing, where they are doing it, and how well – both on and offline. We might utilise third party research companies, or access relevant industry reports.
I – Intelligence and insight
This is where our ‘senior thinking as standard’ approach comes to life. We utilise our desktop and industry systems to spotlight your target audience’s media consumption. During this phase, we’ll craft the insight that fuels your media activity to empower our desired shift in ‘consumer behaviour’.
V – Validation and value
We validate all hypothesis with data, ensuring clarity of media channel; their role in campaign communications and media activity is planned to reach the maximum number of people, with the optimal frequency levels to boost action and deliver growth.
E – Execution and Evaluation
Leveraging our experience and executing the agreed media plans on time, on budget and on target, we deliver full transparency on exposure. All activity is measured against our agreed outputs from the Discovery phase.
Processes are easy to integrate into a business, but you need buy-in from your people and teams to empower positive change. That’s why we live and breathe D-R-I-V-E, our journey has shown you can’t achieve business growth without understanding what outputs need to change and by how much!
Now if you’re read this far down the site then you’re either the competition, or a potential new client. Either way, we’re flattered. But if you are the latter, then get in touch below as we’d genuinely love to hear from you.