Why we do what we do

Our journey has shaped how we do business today. It’s determined how we can help your business as a result. 

We’d risen to senior leadership positions within the UK’s top media agencies. But the higher we rose, the further we moved away from doing the jobs we loved – working directly with clients.

Big agencies had lost sight of what being a client partner was about. Clients were increasingly seen as financial opportunities, with account teams challenged to maximise revenues by selling high margin services, rather than the right ones.

SMEs were often mis-sold the ‘big agency dream’, only to be treated like training accounts, with stability and a clear strategy lost in the melee of ever-changing account teams.

 

This grated and we knew there was a better way.

 

It’s why, in Summer 2020, we left the big network agencies and founded AT MC SQUARED.

You deserve a media agency that provides strategic advice, creativity and effective campaigns. Even better, one who’ll spend time and put skin in the game to make that positive impact to your bottom line.

We’re proud to care about SME growth and we’ll work hard to partner with you to deliver it. It just starts with a call or email.